Standing 50-storeys high, Principal Tower is set to be one of the tallest residential buildings in the Capital. The prestigious location overlooks the heart of the City of London, the financial capital of the world, and Shoreditch, the trend-setting capital of the world.

The development is situated within Principal Place, destined to be a primary public space for this vibrant area. Principal Place is a true mixed-use destination, home to the 600,000 sq. ft. Amazon headquarters building as well as 28,000 sq. ft. of retail space. Pleasing gourmet eateries, cafes and lively bars will complete the space. A half-acre piazza will be a lively space with cultural events being hosted throughout the year.

Residents will benefit from amenities including, a lap pool, spa, a state-of-the-art gym, cinema, 24-hour concierge and residents’ lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces. The Tower benefits from five major transport hubs within walking distance, making it convenient to access all corners of the capital with ease and speed, and with the completion of Crossrail in 2018, journey times will be even quicker. Travel to the rest of the UK is simple on the comprehensive train network and Europe is easily accessible – Eurostar is less than 10 minutes away. With all the major airports less than an hour away, even connecting with the rest of the world couldn’t be easier.

Designed by the award-winning architectural ?rm, Foster & Partners, known for world-renowned projects, including Wembley Stadium, London’s City Hall and the famously sculptured Gherkin Tower, this building will join the cast of architectural landmarks on London’s iconic skyline. Apartments start from £834,240 and will be completed in early 2019.